I recently finished Mark Penn’s Microtrends, the small forces behind tomorrow’s big changes. Here’s the premise: our society is more fractured than ever; and if you want to succeed in business or politics or even religion, you need to understand the small, emerging trends that drive change in our society.
Penn is the brain behind the Soccer Moms of Bill Clinton’s successful presidential campaign. And this book continues that tradition by looking at a lot of research and ferreting out trends that deserve clever names. And it’s not just the names that are clever. The writing is fresh and fun, a surprising accomplishment for a book that could be dry.
If nothing else, this book provides endless fodder for dazzling party talk. The statistics provide all sorts of tidbits that will make you shine at tonight’s cocktail party. And it might just make you smarter at work too. Then there’s the added fun of Microtrend analyzing your friends. I personally know a Sex-Ratio Single, a Young Knitter, a Neglected Dad, a Caffeine Crazy, and more. I may even be a Long Attention Spanner.
So, if you’re remotely interested in this kind of stuff, I’d get the book and dive headfirst into the world of XXX Men and all the rest of the Microtrends.
2 comments:
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